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Telling Our Own Story: Becoming a Resource for the Media

Gretchen Carey, Sustainability Manager, Republic Services New England

Event Description:
Join us for an insightful session with Gretchen Carey, a seasoned expert in the environmental field with over 15 years of experience. As the Sustainability Manager for Republic Services in New England and the President of MassRecycle, Gretchen will share her expertise on how to combat the often misleading media narratives surrounding recycling.

In this session, Gretchen will explore how recycling is frequently misrepresented in the media, leading to confusion and discouragement. She will share strategies for working with both local and national media outlets to correct these misunderstandings and present a more accurate and positive story about recycling.

Learn how to become a resource for the media and effectively communicate the true value of recycling in your community. Whether you’re a recycling coordinator, sustainability advocate, or just passionate about environmental issues, this session will equip you with the tools to tell your own story and make your voice heard in the media.

Key Takeaways:

  • Understand common myths and misconceptions about recycling in the media.
  • Learn how to build relationships with media representatives.
  • Gain practical skills for effectively communicating your recycling message.
  • Discover the importance of facts over emotions in shaping the media narrative.
  • Hear about MassRecycle’s successful efforts to promote accurate recycling stories.

About the Speaker:
Gretchen Carey has worked extensively in the environmental field, serving as a volunteer, municipal recycling coordinator, and now as the Sustainability Manager for Republic Services New England. A LEED Green Associate and Zero Waste TRUE Advisor, Gretchen is passionate about sustainable materials management and co-founded GreenLabs Recycling. She has also led MassRecycle for seven years, promoting statewide efforts toward recycling education and advocacy.

Event Details:

  • Date: May 29, 2025
  • Time: 12:00 PM - 1:00 PM (ET)
  • Location: Virtual via Zoom
  • Registration Deadline: May 28, 2025

Register Now: https://prop.memberclicks.net/tellingourownstorybecomingaresourceforthemedia

 

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